The internet is currently undergoing a period of transition. A new era of the Internet is emerging as the blockchain and decentralisation-based Web 3 is taking shape parallel to the web2 environment dominated by the social giants.
Web 3 challenges the pre-existing structures as the transition means a shift from a business- and organisation-driven internet to a decentralised era, where data is shared and managed by users. New, innovative forms of practice emerge constantly, and the legislation and the associated regulations are still taking shape. The emerging technologies provide the creative industries with new opportunities. However, there are challenges to be resolved.
The purpose of this guide is to equip creative professionals, in particular smallscale and entry-level operators, with the basic knowledge to work in the web3 environment. The focus area lies on visual arts, music, design and fashion. The guide outlines the kind of content creators are currently producing in web3, the operating principles required to operate in web3, and the possible revenue logics that may be implemented there. The focus will be on operating on metaverse platforms and selling art and cultural products on these platforms.
The guide is based on Katri Halonen and Laura-Maija Hero’s book Luovat web3-ajassa – Unelmia, haasteita ja ansaintamahdollisuuksia, which addresses the themes of this guide in a comprehensive way through research and case studies. In addition to the editors, the work is compiled by authors with various cross-sectoral perspectives, including Emma Granqvist, Jyri Sucksdorff, Aili Tervonen, Oona Tikkaoja, Joonas Vimpari and Veera Vuorio.
You can read the pdf-publication here.
Original publications in Finnish
- Luovat web3-ajassa – Unelmia, haasteita ja ansaintamahdollisuuksia
- Luovat Web3 – pikaopas luovalle tekijälle
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The publications has been produced within the LUME – Creative Metaverse project (ESF) 2023.
The English version of the quick guide has been produced within the Volume! – Empowering Solo Entrepreneurs through Global Readiness project (SECLE).
